When it comes to starting a new venture — success follows a singular focus on the needs of today. It does not follow the concerns about the unpredictably predictable shit storm of tomorrow. Finding focus in the midst of deep uncertainty is akin to plowing a boat through several feet of ice that’s gathered on top of the water – it’s really hard.
Anytime you’re starting something new, think of yourself as an icebreaker seeking to maintain momentum regardless of what’s happening around you. Decisions must be made while constantly surveying weather conditions, ice thickness, and the status of your vessel. There’s no option to navigate to open water or have tim to process and think before you make a decision.